Biological Dysfunction as a Cause for Schizophrenia Essay -- Papers Bi

Biological Dysfunction as a Cause for Schizophrenia Schizophrenia is a mental disorder, which is characterised by a number of both positive and negative symptoms. Positive symptoms are behaviours which are present although should be absent. Examples of these are thought disorders resulting in difficulty in arranging thoughts logically, jumping from one topic of conversation to another and speaking random words. Other positive symptoms of schizophrenia include delusions whereby the effected person may feel that people are plotting against them and trying to kill them as well as hallucinations whereby the schizophrenic person hears voices in their head telling them to do things. Negative symptoms are also shown by people suffering from schizophrenia and are the absence of behaviours, which are normally present. Examples of these symptoms are a flattened emotional response, a poverty of speech and social withdrawal. It has been suggested that there are different causes for the different types of symptoms, for example excess activity in some neural circuits is said to be responsible for the positive symptoms whereas the negative symptoms are said to have developmental causes. There are many suggestions for the biological causes of schizophrenia, many with varying degrees of supporting evidence. However the five main suggestions are heritability, genes, the ‘Neurodevelopmental Hypothesis’ (including both prenatal and neonatal abnormalities and brain abnormalities), the dopamine hypothesis and the glutamine hypothesis. Firstly heritability shows how the disease can be inherited from the person’s parents. This is illustrated thr... ...vironment play a role in the cause of schizophrenia. References Weyandt, L. (2005) The Physiological Bases of Cognitive and Behavioural Disorders. Lawrence Erlbaum Associates Ltd. The following references were obtained from Weyandt (2005) Weinberger Honer et al Rioux et al Murphy, Jones & Owen Watson, S. (1996) Biology of Schizophrenia and Affective Disease. American Psychiatric Press. The following references were obtained from Watson (1996) Kender Susser Kety et al Kalat, J. (2001) Biological Psychology. Wadsworth The following references were obtained from Kalat (2001) Dalman et al Heston Carlson, N. (2004) Physiology of Behaviour. Pearson Education Ltd. The following references were obtained from Carlson (2004) Kendell & Adams Shastry

Product Life Cycle- 4p’s vs 4c’s

Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product  Ã¢â‚¬â€œ It includes your entire product or service related activities. Like product design, product  development, variety, quality and branding etc. * Price  Ã¢â‚¬â€œ You have to set the price of the products for customers considering discounts and credit – debit policy. * Place  Ã¢â‚¬â€œ It includes activities related with the distribution of your product or services like your various  distribution channels  and inventory etc. Promotion  Ã¢â‚¬â€œ It includes  promotion  related activities that advertising, personal selling and public relations etc. But since the traditional outbound marketing is shifting to inbound marketing with the increase of social media the 4Ps are turning or shifting to the 4Cs. Consumer – It is about the Consumer and not really the product anymore. A product should be innovative to meet various needs within a sin gle product. We don't sell products or services but we sell solutions to certain problems/needs our customers have. As such, it is of the utmost importance to know how much the customer values your solution.Cost – Cost to match the consumers needs. Price is merely an aspect of this C. Additional factors could be the cost of coming to the store, and possibly even a cost of conscience. Convenience – Convenience of place to buy like on the internet. The question is not where to place your store, but â€Å"how† your different customer-types would like to buy. This could be a physical store in the street, but it could be an e-shop too. Moreover, within this choice of Place, there are different factors such as: is the buying process easy and straightforward enough? Which process appeals to your audience?Communication – Communication to engage the customer and build relationships rather than pushing a message. The latter sounded a bit like one way traffic, while the emphasis these days is clearly on interaction. I mean, look at the success of social media in the communication strategy! Reasons to change to 4cs: * The 4 C's can be considered an evolution of the 4 P's. Everyone who ever had a marketing training got in contact with the 4 P's, but I strongly believe that today, working with the 4 P's can actually be a risk for your company because they are too product-oriented. This risk is that because companies are often too product-oriented, they miss out on certain opportunities. The mission of your company is not selling product X or delivering service Y, but providing a solution to a problem that your potential customers are facing. By changing towards a better customer-orientation, it will be easier to adapt to certain changes in your market. How to implement strategies using the product life cycle? Introduction Stage * During the introduction stage, a product is new and unknown to consumers.It is necessary, therefore, to use an active strategy in an attempt to win over new customers. * Although there is usually little competition during this stage, the market is not fully developed. * A marketing strategy needs to not only make consumers aware of the product, but also convince them that it fulfils a need for them. * Revenues are typically low or negative during this stage, so firms need to be prepared to spend money on their marketing strategy now for future gains. Growth Stage * During the growth stage of the product life cycle, products become better known to the public. Consequently, it is not necessary to expend as much effort and resources on developing product awareness. * Firms also benefit, during this stage, from increased production levels, which results in economies of scale. * During this stage, however, competition typically increases, making price competition an important component of a marketing strategy. * At this stage, most firms will use the strategy of reducing prices to remain competitive, wh ile retaining their profit margins by reducing advertising spending and benefiting from more fficient production. Maturity Stage * The maturity stage of the product life cycle occurs when the market becomes saturated. * At this point, production costs are further reduced through economies of scale and experience, but competition leads to a significant reduction in profits throughout the industry. * There are two strategies typically employed in order to maintain profitability during the maturity stage; firms can either differentiate their brand through marketing or introduce new features to the existing product.Decline Stage * At the decline stage, sales either decrease or stabilize. * If demand decreases, this will, typically, result in significantly lower price margins, often making it impossible to make profits from the product. * At this point, firms that cannot make profits will usually discontinue their product and focus their efforts on other offerings. * Firms that can produ ce the product at a profit will normally market them as a commodity, spending little on marketing and pulling in small profits on slight margins. Product Life Cycle- 4p’s vs 4c’s Why do 4ps now being changed to 4cs? Marketing always was known with the Marketing mix or 4Ps which are: * Product  Ã¢â‚¬â€œ It includes your entire product or service related activities. Like product design, product  development, variety, quality and branding etc. * Price  Ã¢â‚¬â€œ You have to set the price of the products for customers considering discounts and credit – debit policy. * Place  Ã¢â‚¬â€œ It includes activities related with the distribution of your product or services like your various  distribution channels  and inventory etc. Promotion  Ã¢â‚¬â€œ It includes  promotion  related activities that advertising, personal selling and public relations etc. But since the traditional outbound marketing is shifting to inbound marketing with the increase of social media the 4Ps are turning or shifting to the 4Cs. Consumer – It is about the Consumer and not really the product anymore. A product should be innovative to meet various needs within a sin gle product. We don't sell products or services but we sell solutions to certain problems/needs our customers have. As such, it is of the utmost importance to know how much the customer values your solution.Cost – Cost to match the consumers needs. Price is merely an aspect of this C. Additional factors could be the cost of coming to the store, and possibly even a cost of conscience. Convenience – Convenience of place to buy like on the internet. The question is not where to place your store, but â€Å"how† your different customer-types would like to buy. This could be a physical store in the street, but it could be an e-shop too. Moreover, within this choice of Place, there are different factors such as: is the buying process easy and straightforward enough? Which process appeals to your audience?Communication – Communication to engage the customer and build relationships rather than pushing a message. The latter sounded a bit like one way traffic, while the emphasis these days is clearly on interaction. I mean, look at the success of social media in the communication strategy! Reasons to change to 4cs: * The 4 C's can be considered an evolution of the 4 P's. Everyone who ever had a marketing training got in contact with the 4 P's, but I strongly believe that today, working with the 4 P's can actually be a risk for your company because they are too product-oriented. This risk is that because companies are often too product-oriented, they miss out on certain opportunities. The mission of your company is not selling product X or delivering service Y, but providing a solution to a problem that your potential customers are facing. By changing towards a better customer-orientation, it will be easier to adapt to certain changes in your market. How to implement strategies using the product life cycle? Introduction Stage * During the introduction stage, a product is new and unknown to consumers.It is necessary, therefore, to use an active strategy in an attempt to win over new customers. * Although there is usually little competition during this stage, the market is not fully developed. * A marketing strategy needs to not only make consumers aware of the product, but also convince them that it fulfils a need for them. * Revenues are typically low or negative during this stage, so firms need to be prepared to spend money on their marketing strategy now for future gains. Growth Stage * During the growth stage of the product life cycle, products become better known to the public. Consequently, it is not necessary to expend as much effort and resources on developing product awareness. * Firms also benefit, during this stage, from increased production levels, which results in economies of scale. * During this stage, however, competition typically increases, making price competition an important component of a marketing strategy. * At this stage, most firms will use the strategy of reducing prices to remain competitive, wh ile retaining their profit margins by reducing advertising spending and benefiting from more fficient production. Maturity Stage * The maturity stage of the product life cycle occurs when the market becomes saturated. * At this point, production costs are further reduced through economies of scale and experience, but competition leads to a significant reduction in profits throughout the industry. * There are two strategies typically employed in order to maintain profitability during the maturity stage; firms can either differentiate their brand through marketing or introduce new features to the existing product.Decline Stage * At the decline stage, sales either decrease or stabilize. * If demand decreases, this will, typically, result in significantly lower price margins, often making it impossible to make profits from the product. * At this point, firms that cannot make profits will usually discontinue their product and focus their efforts on other offerings. * Firms that can produ ce the product at a profit will normally market them as a commodity, spending little on marketing and pulling in small profits on slight margins.

Databases, Forms, and Reports Essay - 836 Words

Databases, Forms, and Reports This paper will discuss databases, forms and reports. Why has the use of databases increased dramatically? What factors should be considered when designing a database and why? How would you go about designing forms and reports from scratch? In conclusion, a summation will be given along with closing thoughts. Database Usage A database is an organized collection of information or data. It is a collection of organized information in which a computer can easily select and display different fields of data. Databases have been in use since the earliest days of electronic computing, but the vast majority of these were custom programs written to access custom databases. Unlike modern systems which can be†¦show more content†¦The mission statement establishes the purpose of the database and provides a focus for the developer. The second phase is to analyze the current database; typically a legacy database or a paper-based database. In this case, there is not a database in place because it is a new company. The third phase is to create the data structures for the database. Define tables and fields, establish keys, and define field specifications for every field need to be accomplished. Establishing table relationships is the fourth phase. Interviews will be conducted with users and management and identi fy relationships between the entities. The fifth phase is determining and defining business rules. Interviews will be held to identify limitations on various aspects of the database, establish business rules, and define and implement validation tables. Determining and establishing views is the sixth phase. Identifying various ways of looking at the data, will establish the views. The seventh or the last phase in this design process is to review the final database for data integrity. This step includes making sure each table meets the criteria for a properly designed table, review and check field specifications for each field, review the validity of each relationship, and then to go over the business rules to confirm any limitations. Database design is one of planning and analysis. Planning defines the goals of the database, explains whyShow MoreRelatedDevry Bis 245 All Ilabs Week 1 - 7 - Latest If You Want to Purchase a+ Work Then Click the Link Below , Instant Download Http: //Www.Hwspeed.Com/Devry-Bis-245-All-Ilabs-Week-1-7-Latest-49449044.Htm?Categoryid=-1 If You1403 Words   |  6 Pagesbusiness situation in which managers require information from a database, determine, analyze and classify that information so that reports can be designed to meet the requirements. 2. Given a situation containing entities, business rules, and data requirements, create the conceptual model of the database using a database modeling tool. 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